Virtual Loyalty Cards & E-Commerce Customer Rewards: Swiss Revised FADP (Profiling), UWG & Wallet Integration
Operational guide for Swiss online retailers, direct-to-consumer (D2C) brands, and omnichannel merchants: digital loyalty passes (Apple Wallet / Google Pay), points accumulation and cashback under the Unfair Competition Act (UWG), FADP-compliant customer profiling, Swiss VAT treatment of vouchers, and POS cash register synchronization.